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LESSON 18
MAIN TOPIC: ADVERTISING (Revision)
SPECIFIC TOPIC: Meaning and functions of Advertising
REFERENCE BOOKS:
Macmillan JSS3 Business Studies by Awoyokun A.A et al .Pages 20-26
WABP JSS Business Studies 3 by Egbe T. Ehiametalor. Pages 23-26
Spectrum Business Study for JSS3 by Eno L. Inanga and Ebun C.Ojo. Pages 24-27

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
 state the meaning of advertising
 mention functions of advertising
 mention types of advertising

CONTENTS:
Advertising can be defined as the business which concerns itself with making known to the public anything that is for sale and encouraging members of the public to buy the advertised items.
It is the business of giving information about a product to the public.



FUNCTIONS OF ADVERTISING
1. It informs the public about the product which a company manufactures.
2. It helps the potential consumers to know how a product can be used to meet their needs
3. It directs potential consumers of a product to where such a product can be bought.
4. It informs the public about the materials or ingredients and the formulae used to produce a product.

TYPES OF ADVERTISING
Informative Advertising
Persuasive Advertising
Competitive Advertising
Mass and specific Advertising
Specific Advertising

EVALUATION:
 What is Advertising
 Mention three functions of Advertising
 Mention five types of Advertising

HOME-WORK: What are advertising media?



SPECIFIC TOPIC: Advertising Media
REFERENCE BOOKS:
Macmillan JSS3 Business Studies by Awoyokun A.A et al .Pages 20-26
WABP JSS Business Studies 3 by Egbe T. Ehiametalor. Pages 23-26
Spectrum Business Study for JSS3 by Eno L. Inanga and Ebun C.Ojo. Pages 24-27

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
 state the meaning of advertising media
 list various forms of advertising media
 mention examples of print media

CONTENTS:
Advertising media are the means through which products or services are introduced to the public.

TYPES OF ADVERTISING MEDIA
The print media
The electronic media


THE PRINT MEDIA
 The use of signal
 Newspaper
 Journals
 Posters and leaflet
 Bill board e.t.c

THE ELECTRONIC MEDIA
 Radio
 Television
 Cinema
 Internet

EVALUATION:
What are advertising media
Mention two types of print and electronic media

HOME-WORK: Mention five advertising ethics.


further studies
https://www.slideshare.net/Manisha_D_Va ... -selection

LESSON 19
MAIN TOPIC: TRANSPORT (Revision)
SPECIFIC TOPIC: Forms of transportation
REFERENCE BOOKS:
Macmillan JSS3 Business Studies by Awoyokun A.A et al .Pages 27-34
WABP JSS Business Studies 3 by Egbe T. Ehiametalor. Pages 27-31
Spectrum Business Study for JSS3 by Eno L. Inanga and Ebun C.Ojo. Pages 28-32

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
 mention forms/ methods of transportation
 mention advantage and disadvantages of land transportation

CONTENTS:
FORMS OF TRANSPORTATION
Land transport
Water transport
Air transport
Pipeline transport



LAND TRANSPORT
This could be by road or by rail.
Road Transport: This enables goods and passengers to be carried from one place to another within the town and from one town to another. Examples are cars, buses, lorries, camels, donkeys, horses e.t.c
Rail Transport: This makes use of train. We have passenger train and goods train.

ADVANTAGES
It is possible for a person to own his own
It is very flexible and provide door-to-door service in every country
Passengers pay cheaper fare when they travel by road
It is not usually limited by bad roads.

DISADVANTAGES
It usually encounters traffic congestion.
It is more prone to accidents than other forms of transport.

EVALUATION:
mention three forms of transportation
mention two advantages and two disadvantages of land transport
HOME-WORK: Mention two advantages of air transport


SPECIFIC TOPIC: Forms of transportation
REFERENCE BOOKS:
Macmillan JSS3 Business Studies by Awoyokun A.A et al .Pages 27-34
WABP JSS Business Studies 3 by Egbe T. Ehiametalor. Pages 27-31
Spectrum Business Study for JSS3 by Eno L. Inanga and Ebun C.Ojo. Pages 28-32

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
 mention advantages of water, air and pipeline transportation
 mention disadvantages of water, air and pipeline transportation

CONTENTS:

WATER TRANSPORTATION
This can be grouped into three:
o River transport
o Ferry service
o Sea and ocean liner



ADVANTAGES
 It is ideal for transporting perishable goods
 It is the cheapest means of transportation from one country to another
 It is not so prone to accidents

DISADVANTAGES
 It requires a lot of capital to run
 Vessels operating on high seas are too slow to get to their destinations
 Operation of water transport is usually disturbed by bad weather.
https://www.slideshare.net/KaydianCampb ... tation-new

PIPELINE TRANSPORTATION
Pipelines are means of transporting gases and liquids such as water, crude oil and refined petroleum products.
Pipelines are usually built underground and sometimes on the surface with pumping stations erected along the lines to provide the necessary pressure for the movement of the gases or liquids to its destinations.



ADVANTAGES
 Pipelines are usually durable and once constructed the maintenance cost is low
 Road congestion, accidents and the destruction of roads by tankers will reduce by using pipelines as means of transportation.

DISADVANTAGES
 Damages to pipelines usually leads to a lot of wastages of the liquid carried.
 Pipelines are rigid; the route cannot change once they are laid.

EVALUATION: mention two advantages and two disadvantages of water, air and pipeline as a means of transport

HOME-WORK: What is communication?


further studies

http://www.slideshare.net/MadhuTandon/m ... rt-8703208

http://www.slideshare.net/ebohammond/ro ... -logistics

LESSON 20
MAIN TOPIC: COMMUNICATION
SPECIFIC TOPIC: Revision on trade
REFERENCE BOOKS:
Macmillan JSS2 Business Studies by Awoyokun A.A et al .Pages 35-41
WABP JSS Business Studies 2 by Egbe T. Ehiametalor. Pages 33-37
Spectrum Business Studies for JSS3 by Eno L. Innga Ebun C.Ojo. Page 33-41

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
define communication
mention importance of communication

CONTENTS:
Communication is the passing of information from one person to another or from one organisation to another.
It is a means by which people are linked together in an organisation to achieve the objectives of the organisation.
It involves the sender, the message and the receiver.



IMPORTANCE OF COMMUNICATION
The world is now one huge, single market as a result of the ease in communication between business men from different parts of the world.
By means of communication, the manufacturers, the wholesalers and the retailers can maintain constant contact.
Communication makes it possible to obtain accurate market information without the need to travel.

EVALUATION:
What is communication
Mention five importance of communication.
HOME-WORK: Mention three means of communication




SPECIFIC TOPIC: Services provided by various communication agencies
REFERENCE BOOKS:
Macmillan JSS2 Business Studies by Awoyokun A.A et al .Pages 35-41
WABP JSS Business Studies 2 by Egbe T. Ehiametalor. Pages 33-37
Spectrum Business Studies for JSS3 by Eno L. Innga Ebun C.Ojo. Page 33-41

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
mention the methods of communication
mention some of the means of communication
mention the various services provided by NIPOST

CONTENTS:
METHODS OF COMMUNICATION
Oral communication: This includes communication by speech. E.g. conversation, interviews, telephone calls.
Written communication: This is communication in writings. E.g. letters, memoranda and reports.



MEANS OF COMMUNICATION
Traditional means: Before the advent of western education, Nigeria communicates by using wooden drums, town carriers, talking drums, flutes etc.

MODERN MEANS
NIPOST
The Nigeria Postal services department {NIPOST} was established mainly to perform all the duties of the General post office except those of the telecommunication.



DUTIES OF NIPOST
Ordinary letter
Registered letter
Express letter
Courier service
Parcel post
Air mail service
Business reply system
Provision of P.O.Box and P.M.B

EVALUATION:
mention two methods of communication
mention the various means of communication
mention five services provided by NIPOST

HOME-WORK: Mention three services provided by NITEL



SPECIFIC TOPIC: Services provided by various communication agencies
REFERENCE BOOKS:
Macmillan JSS2 Business Studies by Awoyokun A.A et al .Pages 35-41
WABP JSS Business Studies 2 by Egbe T. Ehiametalor. Pages 33-37
Spectrum Business Studies for JSS3 by Eno L. Innga Ebun C.Ojo. Page 33-41

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
mention services provided by NITEL

CONTENTS:
SERVICES PROVIDED BY NITEL
Nigerian Telecommunication limited {NITEL} provides telecommunication services both within and outside the country.
NITEL was a Federal government parastatal until 2005 when it was privatized.
Telephone services
Telephone directory
Telegram services
Telex services



EVALUATION:
mention five services provided by NITEL
HOME-WORK: Write short note on consumer protection awareness



MAIN TOPIC: CONSUMER PROTECTION AND AWARENESS
SPECIFIC TOPIC: Meaning and need for consumer protection
REFERENCE BOOKS: Macmillan JSS3 Business Studies by Awoyokun A.A et al .Pages 42-46

PERFORMANCE OBJECTIVES: At the end of the lesson, students should be able to:
 define consumer
 explain the meaning of consumer protection
 state the need for consumer protection

CONTENTS:
A consumer can be defined as any person or corporate individual that purchase a product for immediate personal consumption or corporate use.



CONSUMER PROTECTION: This is the effort made by government agencies to prevent the consumer from being cheated, exploited or from any fraudulent practices by the producer or seller of goods or services.

NEED FOR CONSUMER PROTECTION
Many producers do not care about the consumers; they are only interested in making profit.
Many producers produce inferior goods and some imitate goods produced by other companies and sell them at the original price.
Some pharmaceutical companies produce and sell substandard drugs.

EVALUATION:
 who is a consumer
 what do you understand by consumer protection
 Mention for reasons why we need consumer protection.

HOME-WORK: what is consumer awareness?